The Future of Mobile Gambling

Posted by admin | online gambling | Friday 4 March 2011 1:15 am

The online gambling market is worth more than $30 billion per year according to 2009 figures. It’s safe to assume that the market is now worth over $33 billion in 2011.

Since the first online casinos opened up in the beginning of the 1990’s, more than 500 casinos have now launched providing real money casino games such as slots, video poker, progressive jackpots, roulette, blackjack and arcade games over the internet. Each of these sites operates on a multitude of casino networks and software such as Microgaming, Playtech and Real Time Gaming (RTG).

However for the first time in the industry mobile gaming is providing an additional revenue stream and business model for the gambling business.

Since the launch of the Apple iphone in 2007 (which in itself has already sold over 100 million units to date), the commercial market has become saturated with smart phones, PDAs and tablets. Nowadays the everyday consumer has a smart phone that is capable of downloading authentic real money casinos games and apps that can be played on the move. In fact, such is the technological pace of the mobile market that mobile platform manufacturers such as Sony and Nintendo are worried that their own industry will be eroded or taken over by the mobile phone market.

The scope for mobile gambling is massive, and quite frankly is becoming bigger every day.

Betfair executives announced a 40% increase in mobile betting turnover in 2009 when they decided to release an official Betfair sports betting application exclusively for iPhone users towards the end of 2010. It’s very likely that mobile betting turnover could even increase to 60% over the previous year given the number of players now placing bets on either iPhone or Android devices.

With regards to iPhone gambling apps, unfortunately the market has not taken off as quickly as sports betting.

For example, while Betfair, Bet365, Paddy Power, Bookmaker, Sportsbook and many other online sports betting sites have already released iPhone sports betting apps to the public, there are only two casinos to date that have released an iPhone casino app: 32Red and All Slots Casino.

One of the main difficulties in releasing an iPhone gambling app is that Apple will not list apps in the App Store that use java or flash technology. This has haltered the development of many gaming applications, such as Full Tilt Poker’s mobile service and Bodog’s.

In addition, unlike sports betting apps, mobile casino apps require constant development and investment in creating new games for different mobile devices. While most mobile phones use WAP connection technology, the iPhone does not which means the same games often aren’t compatible on the iPhone device. Unless Apple changes its stance of using java or flash technology for their upcoming iPhone 5 model (to be released this in summer 2011) than it’s unlikely that many more gambling apps will be developed.

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